As a young professional, I’ve always been fascinated by the stories behind the brands and creating experiences people remember. I’m constantly asking myself: What makes someone stop scrolling? Which event tickets do fans save years later? What fashion collaboration convinced a busy New Yorker to buy the merch? What TikTok made them wait in line for an hour for matcha? Which commercial still makes them laugh? What campaign becomes an inside joke in the group chat?

As a Marketing Specialist at NBCUniversal, I get to actually explore these questions each and every day and turn them into action items when working on strategic marketing solutions for brands.

I work at the intersection of brands and culture, developing integrated partnerships from pitch through execution that bring together NBCUniversal's iconic IP and name brands through storytelling, strategy, and entertainment.

While my primary focus is on our Syndication and Entertainment News portfolio, I collaborate across NBCUniversal's broader ecosystem, contributing to campaigns featuring iconic franchises including TODAY, Bravo, Love Island, and more.

My portfolio includes work with brands such as Ulta, Arm & Hammer, Wayfair, Starbucks, Pilot, Gilt, MorningSave, and more below.