03 — CREATIVE & CULTURE
Where creativity, culture, and content come together.
My creative work lives at the intersection of fashion, beauty, editorial, and digital content, working across both the production and creation of visual storytelling. From leading creative teams and producing editorial shoots, to building a fashion brand’s digital presence, and creating social-first content for brands, I bring ideas to life from concept through execution.
I’ve worked across creative direction, casting, styling, hair and makeup, photoshoot production, digital strategy, and content creation, collaborating with emerging creatives, fashion brands, and beauty partners to create trend-forward work that feels visually compelling and culturally relevant.
My work includes editorial, fashion and beauty, creative production, digital strategy, social content, and UGC below.
UGC Content Creation
As a side hustle, I started UGC content creation via TikTok for brands including Amazon, Sunglass Hut, Converse, L’Oréal, Wella Haircare and more.
This not only helps me keep my passions for fashion, beauty, and home decor alive, but this allows me to stay on the pulse of pop culture by participating in social trends and understanding what audiences brands are looking to connect with in the digital space.
@julifrenchfry
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@julifrenchfry 〰️
Pivot Apparel
Pivot Apparel was a fashion wholesale startup with virtually no existing digital footprint or point-of-sale infrastructure when I joined the team. I helped establish the brand's digital presence from the ground up, creating the brand image and building a foundation for how the company presented its collections to both wholesale buyers and consumers alike.
I creative directed and produced professional photoshoots across Pivot’s three women's apparel lines from start to finish, partnering with the design team to coordinate looks, sourcing and vetting models, hiring and managing photographers, and overseeing styling, shoot location logistics, and final creative assets.
I also built the company's digital presence, developing its website across Webflow and Shopify, integrating its wholesale operations with JOOR, and establishing its social media presence. From the initial creative concept through execution, as their Digital Initiatives Coordinator, I owned the process of translating the brand and its collections into a cohesive digital and social experience.
UP Magazine - Miami University
Co-President Stylist: 2021 & 2022
As Co-President Stylist for Miami University's UP Magazine, I led the hair and makeup department and helped connect emerging makeup artists and hairstylists with editorial opportunities across the student publication's quarterly digital and print issues.
I collaborated with student creatives to develop quarterly magazine themes, beauty concepts, coordinate editorial shoots, and create opportunities for aspiring artists to build their portfolios and gain hands-on experience in fashion and beauty production.
