02 — EXPERIENTIAL
Bringing ideas to life, on the ground.
I have a passion for translating creative concepts into thoughtful, well-executed experiences that bring brands and audiences together. My experience spans experiential marketing, event production, and live activations.
From large-scale brand activations with NBCUniversal to weddings and private events, I’ve worked across the details that make an experience happen: creative coordination, vendor and client management, talent, logistics, property and venue coordination, and on-site execution.
My work includes brand activations, live events, venue production, and experiential campaigns below.
Starbucks & The Kelly Clarkson Show Connecting NYC Fans
For Season 6 of The Kelly Clarkson Show, Starbucks and Kelly Clarkson teamed up to create a custom franchise - City Seats that brought the show beyond our 30 Rock studio and into the heart of New York City.
Across six special-edition segments, The Kelly Clarkson Show transformed iconic NYC locations from Bryant Park to the High Line into pop-up Starbucks coffee lounges, creating immersive, fan-focused moments that blurred the line between live experience and daytime television.
Fans joined by host Matt Iseman had a direct dial-in to The Kelly Clarkson Show live in-studio, giving fans the opportunity to experience the show from the streets of New York and virtually chat with Kelly and guests.
My role in this amazing partnership was to lead in the development and execution of this custom franchise, including everything from day to day communication with client and Kelly producers and creative leads to developing comprehensive production schedules, to gathering promotional materials, to overall bring the partnership from creative concept to an on-the-ground experience that connected Starbucks customers, Kelly Clarkson Show fans, and the brand in a uniquely New York way while prioritizing Starbucks quarterly business goals.
Grelen Events, Venues & Weddings
Located within Virginia’s gorgeous blue ridge mountains, you’ll find The Market at Grelen’s expansive tree nursery and wedding venue where Grelen becomes a destination for weddings, corporate gatherings, family celebrations, and events big and small.
Across its expansive wedding venue with various reception & ceremony sites, five-plus hospitality properties, and bride & groom suites, I supported the day-to-day coordination and execution of events throughout peak wedding season from the summer through the holidays.
I represented the venue during events of up to 250 guests, including weddings, engagement parties, corporate gatherings, charity events, and family celebrations, serving as a key point of contact for clients and vendors while keeping high-intensity event days (nothing is more high-pressure than a wedding) running smoothly.
My experience included event coordination and logistics, vendor and client relations, property tours, and on-site execution, as well as using TripleSeat and WeddingPro to manage event details and communications. I also supported social media content creation and the launch of new properties and event packages, bringing together the business and creative sides of the Grelen brand.
Event Bloopers…
Everyone who works in events knows how to keep the behind-the-scenes behind the scenes! Let’s take a look down memory lane:
Staying up at our newest venue The Depot until nearly midnight in preparation for our first ever wedding shower. We bought charcuterie supplies from Food Lion but it was a success!
Babysitting expensive & fragile vintage mirrors and furniture on the way to our newest wedding venue in the back of the tree nursery’s sprinter van.
Fixing the reception tent’s string lights that always had impeccable timing of giving out.
Transporting rusty wedding ceremony chairs in a Kubota RTV to the welder’s workshop to get fixed because the chairs kept ripping people’s dresses and suits.